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This web site has the following in the homepage, "Staircase manufacturers of Private and Commercial Staircases." We noticed that the web site also stated " THE SYMBOL OF QUALITY BESPOKE STAIRCASES." It also said " Quality bespoke solutions for your home, forming a space thats truly yours. Created with our experienced designers and built by our master craftsmen, there is no style that is beyond your reach. Think big, dare to dream and explore all possibilities to achieve your perfect look. Bespoke Design That Works For You." The header had Intruder alarms as the highest ranking optimized keyword. It is followed by burglar, theft, and security which isn't as ranked as highly as Intruder alarms. The next words mjkellystairs.com uses is break in. diamond point monitoring was included and might not be understood by search crawlers.